I want you to know more people in your local community, and I want more people in your local community to know you. You can be more influential in your town or city, grow your business, make new friends (even if you’re new to town) and even run for public office when you are well known. Being well known can change your life.
I have been meaning for years to begin this blog because I want to share what I have discovered about growing your local profile, gaining more influence in your community, building your own personal brand, and building your own audience. For a time I thought that what I knew was outdated and of limited usefulness. But as I reflect on what I know and on how I see the online world changing, I have come to realize it is as useful and relevant as ever.
Moreso, I have come to understand that the information I have to share will be useful to more than people who wanted what I wanted. It can be especially useful to a wide variety of people, including those who are looking to grow and market a local business.
What I have to share is a deceptively simple way in which virtually anyone can build their personal brand, increase their local community profile, be perceived as an influencer, and even be someone who is top-of-mind when fellow community members are seeking someone with the skill set, product, or service that you offer.
I say it is deceptively simple, since what I will train you to do is probably not even related to what it is that you do for a living, and is tangential, at best, to what your actual goals are in implementing what I know. Yet I have little doubt that you can achieve the same level of notoriety (in a good way) as I did during the few short years that I was implementing that plan that I’m going to share with you.
While the Internet and social media are different things now than they were when I was growing my influence, I believe that the principles are still the same. Provide valuable community content consistently and you can make yourself enough of a well-known name that you may not need to pursue much extra outside advertising again.