Learn how to locally market YOU

I want you to know more people in your local community, and I want more people in your local community to know you. You can be more influential in your town or city, grow your business, make new friends (even if you’re new to town) and even run for public office when you are well known. Being well known can change your life.

I will teach you how to build your local brand

I have been meaning for years to begin this blog because I want to share what I have discovered about growing your local profile, gaining more influence in your community, building your own personal brand, and building your own audience. For a time I thought that what I knew was outdated and of limited usefulness. But as I reflect on what I know and on how I see the online world changing, I have come to realize it is as useful and relevant as ever.

Moreso, I have come to understand that the information I have to share will be useful to more than people who wanted what I wanted. It can be especially useful to a wide variety of people, including those who are looking to grow and market a local business.

An amazingly simple way to become one of the best-known people in your community

What I have to share is a deceptively simple way in which virtually anyone can build their personal brand, increase their local community profile, be perceived as an influencer, and even be someone who is top-of-mind when fellow community members are seeking someone with the skill set, product, or service that you offer.

I say it is deceptively simple, since what I will train you to do is probably not even related to what it is that you do for a living, and is tangential, at best, to what your actual goals are in implementing what I know. Yet I have little doubt that you can achieve the same level of notoriety (in a good way) as I did during the few short years that I was implementing that plan that I’m going to share with you.

Here are some of the achievements by which I establish my credibility

  • I was invited to speak at charity events;
  • I was a judge in a steak cooking competition (the winner of that competition got to serve a steak to William Shatner);
  • I was the auctioneer for a charity art auction;
  • I went whitewater rafting and spelunking (both for free);
  • I helped to organize community networking and fundraising events;
  • I went from zero to 3,500 (all local–I curated my followers for some reason) twitter followers;
  • I was taken ziplining, bobsledding, and rally-course driving (free of charge);
  • I was invited to attend wine festivals;
  • I was the guest of Ford Motor Company at the North America International Auto Show in Detroit (all expenses paid, of course);
  • I made hundreds of new acquaintances;
  • I developed long-term friendships with at least a couple of dozen people;
  • I raised several thousand dollars by holding a charity scavenger hunt;
  • I raised another few thousand dollars for other organizations by fundraising using my influence and social media connections;
  • I helped local events to reach the masses;
  • I got important community information into the hands of the folks active in our local Twittersphere, and beyond; and,
  • I gained a better understanding not only of the amazing things that my city has to offer, but I also got a better understanding of the amazing people who are its citizens.

While the Internet and social media are different things now than they were when I was growing my influence, I believe that the principles are still the same. Provide valuable community content consistently and you can make yourself enough of a well-known name that you may not need to pursue much extra outside advertising again.